Strategies of Big Pharma: Retaining Market Share and Profitability for ADHD Medications
The pharmaceutical industry plays a critical role in shaping how ADHD (Attention-Deficit/Hyperactivity Disorder) is perceived, diagnosed, and treated. As with any industry, the goal is not just to introduce a successful product but also to ensure its continued profitability. As popular ADHD medications lose their patent protections, pharmaceutical companies employ a v...
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